Modern SEO & Google Ads

Tentang Program

Search berubah karena AI-generated answers, zero-click behavior, dan kompetisi paid-organic. Tim perlu membangun topical authority sekaligus mengelola query yang bernilai komersial. Peserta melakukan audit pada aset aktual dan menghasilkan keyword-intent map, SEO backlog, serta search campaign blueprint.

Business Challenges

• Keyword dipilih terutama berdasarkan volume tanpa membedakan search intent dan commercial value.
• Konten serta struktur website belum membangun topical authority, crawlability, dan internal relevance.
• Struktur Google Ads, match type, negative keyword, dan search-term review belum dikelola disiplin.
• Ketidaksesuaian antara keyword, iklan, landing page, dan tracking menurunkan conversion quality.

Learning Outcomes

• Membangun keyword-intent map, topic cluster, dan prioritas peluang berdasarkan business relevance.
• Melakukan audit on-page dan technical SEO serta menyusun prioritized improvement backlog.
• Menyusun Google Ads Search campaign dengan struktur, keyword, ads, asset, dan negative keyword.
• Meningkatkan message match dan conversion melalui landing-page serta measurement checklist.

Learning Modules

1. Search Demand & Keyword Strategy — Peserta mengelompokkan query berdasarkan intent, journey, commercial value, SERP feature, dan content gap. Output: keyword-intent map dan topic cluster.
2. Search Demand & Keyword Strategy — Peserta mengelompokkan query berdasarkan intent, journey, commercial value, SERP feature, dan content gap. Output: keyword-intent map dan topic cluster.
3. On-Page & Technical SEO — Peserta mengaudit crawlability, indexation, title, heading, internal link, schema opportunity, usefulness, dan page experience. Output: prioritized SEO backlog.
4. On-Page & Technical SEO — Peserta mengaudit crawlability, indexation, title, heading, internal link, schema opportunity, usefulness, dan page experience. Output: prioritized SEO backlog.
5. Google Ads Search Campaign — Peserta menyusun campaign/ad group, match type, negative keyword, responsive search ad, asset, bidding, dan query review. Output: build sheet kampanye.
6. Google Ads Search Campaign — Peserta menyusun campaign/ad group, match type, negative keyword, responsive search ad, asset, bidding, dan query review. Output: build sheet kampanye.
7. Landing Page & Measurement — Peserta menyelaraskan keyword–ad–page, memperjelas offer dan CTA, serta memvalidasi conversion event. Output: landing-page wireframe dan measurement checklist.
8. Landing Page & Measurement — Peserta menyelaraskan keyword–ad–page, memperjelas offer dan CTA, serta memvalidasi conversion event. Output: landing-page wireframe dan measurement checklist.

Target Participants

Marketing, Brand, Digital, Communication, Campaign, Commercial Team